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Marketing & Sales Manager

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Published
December 3, 2019
Location
United Kingdom
Category
Job Type
Location
West Midlands
Salary
£30,000+

Description

Our client is a highly successful privately-owned direct mail and print company. Due to a key member of the business retiring they need an experienced marketing & sales manager to continue with the business growth.

 

Responsibilities

 

  • Aid and assist in the smooth functioning and running of the company.
  • Develop the marketing strategy for each year in collaboration with the Managing Director.
  • Develop the brand and brand guidelines to portray the growth and capabilities of the company.
  • Develop the web site to meet the developed brand guidelines and value proposition.
  • Increase brand awareness and generate demand products.
  • Provide marketing, branding and visual supports for product development.
  • Create and implement tactical marketing communications to generate a manageable flow of sales leads.
  • Maximise the sales opportunities through to quotation and order placement stage.
  • Manage the prospects and customers activities using the CRM system.
  • Measure and report on marketing campaign results and return on investment against achieved sales.
  • Increase company awareness via Direct Mail, Social Media, E-shots, Advertising, Events and PR etc.
  • Content management of the website including writing copy, blogs, articles and case studies.
  • Preparation and publication of up to date, relevant and engaging company literature.
  • Gather market intelligence to reveal new opportunities, competitor activity and PESTL influences.
  • Analyse customer feedback, market conditions and competitors to evolve future company positioning.
  • Report ROI and performance metrics for all marketing activity for the monthly management meetings.
  • Keeping databases up to date and creating new ones for new market opportunities.

 

Continually develop lead generation through networking and relationship building by attending, exhibitions/events/conferences, asking for referrals and other appropriate environments.

 

The ideal candidate will have:

 

  • At least 3 years’ experience in a similar position with similar responsibilities.
  • Experience in traditional and social media marketing
  • The ability to manage a small team
  • The ability to work effectively with the management team and employees.
  • Exceptional communication skills, both written and verbal.
  • The ability to develop positive relationships with colleagues, suppliers, and clients.
  • A positive, flexible and proactive approach.

Knowledge of the print and direct mail sector would be desirable but is not essential.

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